01
Capture Guest Data
Integrate with your tech, capture opt-ins & understand what moves your guests.
Hospitality operators doing at least £1m/year
Increase your restaurant’s bookings, covers & sales with our proven guest retention system.
Our system pays for itself within 60 days or we work for free.
We help independent & multi-site hospitality operators turn their guest database into a reliable retention engine that fills tables, grows covers, increases repeat visits & drives high-margin revenue you can actually track.
TLDR: We turn your guest database into your restaurant’s most profitable asset.
Get a FREE Guest Retention BlueprintWho we’ve worked with:
Nicholas Balfe
Chef-Director, Holm
“It’s no understatement to say that working with Matt and InnovaGuest has transformed how we market our business, producing some of the most cost-effective, trackable and sales-driven communications I have personally experienced across any channel.
Matt is proactive, a quick thinker and incredibly prolific, using mere snippets of my time to pull together full campaigns and get them live in a flash. The real story here, however, is the results we have seen because of it. We’ve seen cover numbers increase by up to 68% year-on-year, in no small part due to Matt & InnovaGuest’s work.
With the solid, accountable and ROI-driven campaigns we have put together with Matt’s help, I am feeling more confident than ever in our ability to not only survive the challenges our industry continues to face, but to thrive in spite of them!”
The Problem
~70-90% of guests visit once & never come back.
Most operators watch their P&L suffer each week because of it.
Even experienced operators will tell you that running a hospitality business in 2026 is more challenging than ever.
Rising costs, lower spend, payroll, NI, VAT and cover fees leave you dreading your P&L, struggling to make the numbers make sense each week.
You’re filling tables, growing covers, receiving rave reviews & getting attention online… yet margins are still shrinking, leaving you with less & less at the end of each month.
But when most operators search for the fix, they spend on the same expensive solutions: paid ads, social media, influencers, discovery platforms & costly acquisition.
Meanwhile, 70-90% of guests don’t return after the first visit. They walk out the door without any follow up, while most operators have no system or strategy to bring them back.
That’s not an acquisition or a numbers problem.
That’s a retention problem.
Here’s the truth…
70-90%
of guests visit once and never come back.
5-25X more expensive
to acquire a new guest vs retaining one.
5% increase
in guest retention could increase profits by 25-95%.
That’s where we come in…
Get a FREE Guest Retention BlueprintWhat We Do
The Restaurant Retention Recipe
On average, we help our clients increase YoY revenue by 18–30% & YoY bookings by 13–24%, using our proven retention system. Here’s how we can help you do the same in 3 easy steps…
02
Install our Retention System
Install our automated retention system, combining CRM, email & custom integrations.
03
Results in 60 Days or Less
Our system pays for itself within 60 days or we work for free until it does.
Our Partners
01
Schedule a FREE 25 minute consultation call.
Book a short call so we can understand your hospitality business and current guest data setup.
02
Claim your FREE Guest Retention Blueprint.
We review your current retention setup and identify the leaks, gaps and opportunities.
03
Install our proven retention system.
Use the Restaurant Retention Recipe to turn existing guest data into measurable repeat revenue.
04
Start seeing results within 14 days.
Work toward full ROI within 60 days, with retention activity you can actually track.
Find out what your retention problem is costing you…
Get Your Free Guest Retention Blueprint Today
In 72 hours or less, we’ll create & deliver you a completely free & fully customised Guest Retention Blueprint.
No generic advice or AI slop. It’s a detailed analysis of your guest database, current retention strategy & performance. We quantify what leaks & missed opportunities are costing you. Then, we give you the exact roadmap to fix it, using the same proven methods we use for our own clients in our Restaurant Retention Recipe.
Yours to keep, whether you work with us or not.
Who’s it for?
Built for hospitality operators ready to turn guest data into repeat revenue.
From Michelin Star to multi-site, our FREE Guest Retention Blueprint is for any hospitality operator or marketing director doing at least £1m/year that wants to:
Increase covers, bookings & sales
Uncover leaks & opportunities
Drive more repeat visits
Grow guest LTV
Reduce churn
Reduce cancellations & no-shows
Drive upsells, cross-sells & ancillary revenue
Boost private dining & experience sales
Make guest data your most profitable asset
Request The Blueprint
Get Your Free Guest Retention Blueprint
Complete the short form below. Once submitted, you’ll be taken to the booking page to schedule your consultation call.
The Retention Gap
You’re Already Sitting On Repeat Revenue
Every booking, enquiry, WiFi signup and past guest interaction creates valuable customer data. The problem is that most restaurants have that data scattered across disconnected tools.
01
Guest data sits in separate systems
Bookings, enquiries, reservation tools and email lists rarely work together cleanly.
02
Follow-up is inconsistent
Guests often hear from the restaurant once, then never enter a proper retention journey.
03
Repeat revenue gets missed
Without segmentation and automation, warm past guests are left untapped.
What We Review
What Your Free Retention Audit Will Cover
We look at the systems behind your guest journey and identify where better follow-up, segmentation and automation could create more repeat bookings.
CRM Setup
How guest data is captured, stored, segmented and used across your current tools.
Email & Follow-Up Flows
Where automated journeys could improve reactivation, reminders and repeat bookings.
Guest Data Gaps
Where leads, guests and enquiries may be slipping through the cracks.
Revenue Opportunities
Practical retention improvements that could increase visits, reactivations and lifetime value.
Who It’s For
Built For Hospitality Brands That Want More From Existing Guests
This audit is best suited for full-service restaurants, hospitality groups and premium dining brands already generating consistent bookings, but looking to get more value from their existing guest database.
Consistent monthly bookings
Existing reservation, CRM or email tools
Ready to improve repeat visits and reactivation
Good fit if you want to:
- Understand where guest data is being lost
- Improve follow-up after bookings and enquiries
- Reactivate past guests with better segmentation
- Reduce reliance on new customer acquisition
Hospitality-Focused
Designed Around Restaurants, Guest Data And Retention
InnovaGuest focuses on the systems behind repeat bookings: CRM setup, email journeys, data capture and the practical follow-up needed to bring guests back.
Restaurants
Hospitality Groups
Premium Dining
Guest Data
Retention
Request The Audit
Request Your Free Retention Audit
Complete the short form below. Once submitted, you’ll be taken to the booking page to schedule your audit call.